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Money & ValueJeff Koons
Artist Jeff Koons discusses themes of money, desire, perfection, and moral responsibility. Filmed in his busy New York studio and surrounded by numerous assistants at work on paintings and sculptures, Koons describes how the practicalities of running a business are often in service to creative ends.More information and credits
Producer: Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Brian Hwang, Clair Popkin & Joel Shapiro. Sound: Mark Mandler. Editor: Paulo Padilha. Artwork Courtesy: Jeff Koons.
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Jeff Koons plucks images and objects from popular culture, framing questions about taste and pleasure. His contextual sleight-of-hand, which transforms banal items into sumptuous icons, takes on a psychological dimension through dramatic shifts in scale, spectacularly engineered surfaces, and subliminal allegories of animals, humans, and anthropomorphized objects. Organizing his own studio production in a manner that rivals a Renaissance workshop, Koons makes computer-assisted, handcrafted works that communicate through their meticulous attention to detail.
“Some people think that my work is just about money. Certain aspects of my work are about money, because my work also talks about desire.
But the work is not about money—it’s not about just making something to sell.”