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Jeff Koons tells a story from his childhood about finding a sense of self through making art, asserting that art has the potential to inspire similar transformations within each viewer.More information and credits
Producer: Wesley Miller & Nick Ravich. Interview: Susan Sollins. Camera: Kurt Branstetter & Joel Shapiro. Sound: Mark Mandler. Editor: Paulo Padilha & Mark Sutton. Artwork Courtesy: Jeff Koons. Special Thanks: Museum of Contemporary Art, Chicago.
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Jeff Koons plucks images and objects from popular culture, framing questions about taste and pleasure. His contextual sleight-of-hand, which transforms banal items into sumptuous icons, takes on a psychological dimension through dramatic shifts in scale, spectacularly engineered surfaces, and subliminal allegories of animals, humans, and anthropomorphized objects. Organizing his own studio production in a manner that rivals a Renaissance workshop, Koons makes computer-assisted, handcrafted works that communicate through their meticulous attention to detail.
“What people want to do the most in life is what they avoid the most. And so the job of the artist is to make a gesture, and really show people what their potential is.”