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Introduction to "Consumption"By Barbara Kruger with John McEnroe

Consumption begins with an original work created by artist Barbara Kruger. Hosted by tennis star and sports commentator John McEnroe, the humorously frenetic video explores the ways in which people consume things in their daily lives, from food to money to sex.

Throughout the video, Kruger’s trademark phrases in red and white demand the attention and obedience of the viewer. Proclaiming “Love art, Buy art, Sell art,” and “Feed me, Love me, Buy me, Sell me”, Kruger’s text addresses the viewer in much the same way advertisers sway a consumer to buy a product.

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Closed captionsAvailable in English, German, Romanian, Italian, Japanese, Korean, Chinese, Italian

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Barbara Kruger

Barbara Kruger layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop, therefore I am,” and “Your body is a battleground.” Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.