Barbara Kruger

Barbara Kruger was born in Newark, New Jersey, in 1945. After attending Syracuse University’s School of Visual Arts, and studying art and design with Diane Arbus at Parson’s School of Design in New York, Kruger obtained a design job at Condé Nast Publications. While there, she worked as a graphic designer and picture editor for Mademoiselle magazine, Vogue, House and Garden, Aperture, and other publications. This background in design is evident in the work for which she is now internationally renowned.

Kruger layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop, therefore I am,” and “Your body is a battleground.” Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.

As well as appearing in museums and galleries worldwide, Kruger’s work has appeared on billboards, buscards, posters, a public park, a train station platform in Strasbourg, France, and in other public commissions. She has taught at California Institute of the Arts, the School of the Art Institute of Chicago, and University of California, Berkeley. She lives in New York and Los Angeles.

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Teaching with Contemporary Art

The Power of Words

Educator-in-Residence Jeannine Bardo shares her unit plan on language, in which students investigate the power of text through art.


Resisting Reductivism & Breaking the Bubble

In this rare interview conducted in December 2017, Barbara Kruger shares her media diet, what she sees as art’s role in contemporary society, and the inspiration behind two of her earliest works.