Continue playing

(Time remaining: )

Play from beginning

Play from beginning

Continue playing "{{ controller.videos[controller.getVideo(controller.currentVideo)].segmentParentTitle}}"

{{controller.videos[controller.getVideo(controller.currentVideo)].title}} has ended.

{{ currentTime | date:'HH:mm:ss':'+0000' }} / {{ totalTime | date:'HH:mm:ss':'+0000' }} {{ currentTime | date:'mm:ss':'+0000' }} / {{ totalTime | date:'mm:ss':'+0000' }} {{cue.title}}
Add to WatchlistRemove from Watchlist
Add to watchlist
Remove from watchlist

Video unavailable

Mika Rottenberg and the Amazing Invention Factory

February 1, 2013

What are the stories we tell about objects? In this film, artist Mika Rottenberg considers a survey of her videos in which women work in factory-like settings to create handmade objects. Growing up in Israel, Rottenberg recalls not being exposed to commercials on television until she was a teenager; after moving to New York City, she encountered infomercials such as Ron Popeil’s “set it and forget it” Showtime Rotisserie chicken oven.

Fascinated by the stories surrounding these inventions, Rottenberg creates her own fabricated products as well as idiosyncratic fictions about the origins of objects. Populating her videos with women who have extreme physiques and who sell their services on the Internet—such as wrestling, squashing, and photo opportunities—Rottenberg’s imaginary factories are run by people who “own the means of production.” Throughout her videos Rottenberg draws the viewer’s attention to the architecture of the body and the psychological dimensions of labor and value.

Featuring the works Tropical Breeze (2004), Mary’s Cherries (2004), Dough (2005–06), and Squeeze (2010).

More information and credits


Art21 New York Close Up Created & Produced by: Wesley Miller & Nick Ravich. Editor: Brad Kimbrough. Cinematography: John Marton. Sound: Eric Diebner. Associate Producer: Ian Forster. Design & Graphics: Crux Studio & Open. Artwork: Mika Rottenberg. Additional Camera & Sound: Heather Foster, Tall Kat, Ronen Nagel, Queen Raqui, Ronco, Rock Rose, Ann Rossetti, Paul Ruest, Mahyad Tousi & Aaron Young. Thanks: Nicole Klagsbrun Gallery.

Closed captionsAvailable in English, German, Romanian, Italian, Japanese, Korean, Chinese, Italian

Translate this video

Through the Art21 Translation Project, multilingual audiences from around the globe can contribute translations, making Art21 films more accessible worldwide.


Interested in showing this film in an exhibition or public screening? To license this video please visit Licensing & Reproduction.

Mika Rottenberg

Mika Rottenberg was born in 1976 in Buenos Aires, Argentina, was raised in Tel Aviv, Israel, and now lives and works in upstate New York. Working in video, installation, and sculpture, Rottenberg is interested in making reality blend with her personal fiction; she features women with unconventional bodies in performances about labor, production, and the psychological implications of physical existence. The artist describes her art as trying to capture the abstract experience of being alive and to transform it into a tangible object.

Object-Oriented Art

Add to watchlist
Add to watchlist
Add to watchlist