Today we introduce a new look for Art21, taking shape in two ways: a refreshed visual identity and a brand-new website at Art21.org.
The project was designed and developed by the Brooklyn-based design studio CHIPS, working in close collaboration with Art21’s digital team.
Art21.org is not just a digital footprint—it is our home! As an organization that exists primarily in broadcast and digital space, Art21.org serves our audience’s needs in the same way that a museum’s building houses its collection. We are proud to welcome you into our new home at Art21.org.
The new Art21.org is a place for audiences to be inspired. This is a place to explore over 50 hours of video content in both guided and self-guided formats. A place to discover and learn from over 150 innovative contemporary artists. A place for educators to develop and test methods for teaching with contemporary art. A place to present digital programming alongside related content. A place to share with you every piece of curated content produced by Art21. This place is the place for the future of art, and we cannot wait for you to experience it on your own.
Anyone familiar with Art21 knows that video is at the center of what we do, and the new Art21.org reflects that. Every video page is a stop along a seemingly infinite path of exploration. The Art21 staff hand-picked every piece of related content found across our video pages. No algorithms here—just pure recommendations.
The new Art21.org also introduces two additional features to enhance the video-watching experience: Watchlists and Playlists. Watchlists (for desktop visitors, it’s that button in the top-right corner) allow you to queue and collect videos while browsing, to be watched at your leisure. Playlists introduce curated content from Art21’s video library, providing thematic groupings of video created by staff, educators, and guest contributors.
Inaugurating the Playlist feature is a guest contribution by artist Arlene Shechet, whose Playlist entitled “Working with Ugly” presents a selection of seven films in which artists overcome aesthetic challenges.
We are proud to present this new website and new look to you today, and we truly hope you enjoy the experience. Since the website is still brand new, there are certain to be kinks that will need to be worked out. We would appreciate any comments or feedback here or through Twitter or Facebook.
Welcome to our new home!