The Propeller Group
The Propeller Group consists of Phunam, Matt Lucero, and Tuan Andrew Nguyen, was formed in 2006 and is based in Ho Chi Minh City. The collective creates large-scale productions that combine fine art and media practices, often collaborating with international artists and cultural producers.
Interested in history, the internet, image making, graffiti, and constructs of national identity, the collective deploys advertising strategies to interrupt the messages of historical archives. Its projects have included Television Commercial for Communism, for which the members hired an advertising agency to rebrand communism for American audiences, and Viet Nam: The World Tour, which the group describes as a “rogue anti-nation-branding campaign” aiming at Vietnam’s image to the world. Combining the members’ backgrounds in graffiti and street art, filmmaking, and fine art, the Propeller Group is both a production company and an art practice.