Digital channels serve as a primary means for disseminating much of Art21’s programming. In addition to providing instant access to Art21’s films and accompanying resources, Art21 uses digital platforms to further serve and engage with its audiences.
Art21 maintains a constant presence across social media platforms, providing opportunities for direct engagement with Art21 staff, featured artists, and projects, and offering extended perspectives on Art21 activities and resources. The Art21 social media presence—overseen by the organization’s digital media department—includes platforms such as Facebook, Twitter, Instagram, Tumblr, and Pinterest.
The Art21 Translation Project is committed to making Art21 films accessible beyond English-speaking communities. The project brings together a community of volunteers to help transcribe and translate Art21 videos. Through the efforts of the translation community, the words of artists become more accessible to audiences across languages, as well as to viewers who are deaf and hard of hearing.
Art21’s digital initiatives also include projects created in collaboration with artists. Previous projects include avaf + art21 comboworks (a special collaboration with artist collective assume vivid astro focus) and Twitter “takeovers” by artist Eleanor Antin.